#The who going mobile portable
#The who going mobile android

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Mobile is a way of life and smart small business marketers need to climb aboard before this train leaves the station.Īnd now, a question for you: Are you using mobile to market your business and if so, how? Not convinced? Consider the fact that 42% of emails are opened on mobile devices and 1 in 5 internet users don’t use a computer. More than a few respondents even said things like, “ I have no idea how this stuff works.” The problem with this wait-and-see approach is that you may miss some prime marketing opportunities. Why not? A lack of customer demand?įifty-six percent say their customers haven’t expressed a demand for mobile communications and 47 percent say their customers haven’t expressed a demand for mobile payment solutions. Of course, there’s always the flip side of the coin and that leads us to the 34 percent of small businesses who’ve not yet boarded the mobile train. There’s no denying our mobile-optimized world and it’s not going away, especially when you consider some analysts are predicting that mobile searches will surpass desktop searches this year. And why not? It’s a fast and direct way to reach customers and mobile advertising can be very cost-effective.

#The who going mobile android

Sounds like Apple’s carved out a good small business niche given that among the general population, Android subscribers account for more than half of all subscribers while iOS subscribers account for just 38 percent.īy now you’ve probably heard the ubiquitous stat that claims there are more mobile phones than toothbrushes on the planet, so it’s great to see small businesses taking advantage of mobile marketing. iPhone users trump Android users 66 percent to 39 percent. Location-based promotions (Foursquare check-in, etc.) came in a distant second at 17 percent and text messages came in third at 15 percent.Īnother interesting survey tidbit - small business owners are big Apple fans. When asked what types of mobile/social advertising they use, 97 percent of respondents said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram. More than 70 percent of small businesses are using mobile for social media marketing and email marketing - think Facebook updates and email newsletters that can be viewed on smartphones or tablets.įorty-four percent are conducting mobile advertising through social platforms. The phrase mobile payment can cover a variety of solutions.

#The who going mobile portable

So, how exactly are small businesses using mobile technology? Going Mobile The use of portable devices presents new challenges for payment service providers. Given the growing interest in mobile marketing among small businesses, it seems worthwhile to take a deeper look at the survey results. Two-thirds of small businesses are on board, proving that mobile marketing is no longer the sole domain of major brands like Subway, Google, and Target. New survey data from Constant Contact shows that the mobile train has officially left the station.